Posts Tagged ‘Sunnyvale Public Library’

Pocket-Sizing the Public Library

E-readers are all the rage these days. From the Amazon Kindle and its electronic paper display from E Ink Corporation, to the Apple iPhone and Google’s Android operating system for smartphones, society is at a tipping point in the transition from print to digital media consumption. Mobile computing devices are closer than ever to delivering the “pleasant” experience of reading a printed book, and the imminent arrival of network-enabled (Wi-Fi AND 3G) Kindle-type devices may further hasten this metamorphosis.

tiny books

Soon we will be able to fit an entire library of books in our backpack or even our pockets. Are libraries prepared for this brave new world?

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Online Social Marketing at the Sunnyvale Public Library

I admit it: I’m a lazy bastard. I was recently given an assignment to investigate the marketing activities at my local library, and despite the fact that I live only half a mile from the Sunnyvale Public Library, I decided to investigate only the library’s online marketing efforts.

The definition of lazy

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