Archive for the ‘Social Media’ Category

Online Social Marketing at the Sunnyvale Public Library

I admit it: I’m a lazy bastard. I was recently given an assignment to investigate the marketing activities at my local library, and despite the fact that I live only half a mile from the Sunnyvale Public Library, I decided to investigate only the library’s online marketing efforts.

The definition of lazy

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What the World Needs Now is Another Online Social Network

When I was first coaxed into joining Friendster back in March 2003, I had no idea that social networks would become such a BFD. Or maybe I just didn’t get it. I mean, I’m not a social butterfly by nature, and I can only play ā€œ6 Degrees of Kevin Baconā€ for so many days before getting bored. But most of all, I think I was resistant to participate because social networks seemed kind of creepy to me.

In the beginning, social networks creeped me out

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